Sabah Travel & Lifestyle Fair is a platform for network, exchange and to assist the domestic travel industry in linking up with other Malaysian and international counterparts as well as to enhance cooperation, promote social, cultural and  business opportunities for the domestic tourism industry.

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The event was co-organized with the Malaysian Chinese Tourism Association (Sabah Branch).  Some of its sponsors include MasWings and SilkAir.

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Held at Suria Sabah Shopping Mall, Kota Kinabalu, Sabah, the event attracted more than 3000 visitors with close to 7,000 reach.

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The event was attended by VIPs and distinguished guests, consuls of Indonesia, Japan, and China, local entrepreneurs among many others.