Sabah International Travel Fair (Sabah ITF)
Sabah International Travel Fair is a trade show organised for the domestic travel industry in linking up with other Malaysian and international counterparts as well as to enhance cooperation, promote social, cultural and business opportunities for the domestic tourism industry.
The event was co-located with Lifestyle Fair, promoting lifestyle products and services such as bridal, cosmetics, and locally produced handbags.
Held at Oceanus Waterfront Mall, Kota Kinabalu, Sabah, the event attracted about 2,000 visitors with close to 5,000 reach across Kota Kinabalu.
The event was attended by VIPs and distinguished guests, consuls of Indonesia, Japan, and China, local entrepreneurs among many others.